Haku
Viitteet 1-4 / 4
The Intersection of Sport and Business : Sponsorship and Branding
(2023)
The thesis explores the complex convergence of business and sport, focusing on the symbiotic relationship between sponsorship and branding. The research dives into the strategic relevance of corporate sponsorship in the ...
Beyond Transactions : Exploring the Synergy of Authenticity and CRM in B2B Marketing for Long-Term Success
(2023)
This bachelor thesis investigates the integration of authenticity in business-to-business (B2B) marketing, focusing on how it can lead to long-term success. The research delves into the evolving dynamics of B2B marketing ...
Benefits of ERP system usage for shipment booking process : case study: Stora Enso Oyj
(2022)
The thesis is focusing on the enterprise resource planning system usage for shipment booking execution. The aim of the thesis is to identify the benefits that the use of enterprise resource planning system can bring to the ...
AI's impact on marketing : case ISKU
(2024)
Due to the new emergence of Artificial Intelligence and its impact on the lives of everyone, from an individual level to a company level, it is important to study the impact it has and will have on these organizations. ...


